Press Release Guidelines

PLEASE NOTE: ANY public announcement is under strict embargo until 6 a.m. ET on July 12, 2021​.

Highlight your organization's achievement internally and externally. For planning purposes, we have included news release guidelines to assist you in your promotion and publicity efforts.

Please read the following guidelines carefully before preparing a press release that references the Insider Pro and Computerworld Best Places to Work in IT list. (A sample press release is included in this document for your reference; however, you may craft your own based on your company's style.) Insider Pro and Computerworld will release the Best Places to Work in IT list on July 12, 2021, at 6 a.m. Eastern Time. A press release highlighting the Best Places to Work in IT will be distributed on July 12, 2021. All other press releases should be drafted and issued by your organization following the July 12^th announcement.

 

For information related to the 2021 Best Places to Work in IT list:
BestPlaces@computerworld.com 

For publicity-related questions, please contact:
Lynn Holmlund  
Marketing Director
IDG Communications, Inc.

 

Social Media Announcements
If you plan to promote this recognition on social media, please consider referencing #BestPlacesIT and @Computerworld @InsiderPro_IDG 

Obtaining a quote from Insider Pro
If your organization wishes to include a quote attributed to an Insider Pro spokesperson, please use the following quote to reinforce Best Places to Work in IT key messages. All quotes should be attributed to Kate Hoy, editor, Insider Pro, and cannot be edited.

“Despite the overwhelming obstacles the pandemic has created for many businesses, IT has managed to thrive and in fact, become more essential in the workplace. Attracting and retaining top IT talent to research, deploy and maintain technology has never been more critical,” said Kate Hoy, editor of IDG’s Insider Pro. “Companies that have earned a spot on the Insider Pro and Computerworld 2021 Best Places to Work in IT list have been able to foster nimble and flexible work environments – while continuing to keep competitive compensation and benefits steady. Additionally, they foster a spirit of diversity, social responsibility, training and innovation.”

 

References to Insider Pro, Computerworld and the Best Places to Work in IT
All communications involving Insider Pro, Computerworld and the Best Places to Work in IT must be consistent with the style and content listed below:

• The full feature name is the Insider Pro and Computerworld 2021 Best Places to Work in IT.
• Insider Pro has Insider Pro as two words with the “P” capitalized, and Computerworld is always one word, and the "w' is not capitalized.
• On first reference, list the organization as "IDG's Insider Pro and Computerworld”. Insider Pro and Computerworld standalone name may be used after the first reference.
• The Best Places to Work in IT list will appear online on July 12, 2021 at IDGInsiderPro.com and Computerworld.com.

(Inclusion on the Best Places to Work in IT list does not imply endorsement of an organization's products or services. Press release content should specify that selection is based on the excellence and quality of the IT workplace, and not state or imply that your organization's product or service is being honored.)

 

The following approved Insider Pro and Computerworld corporate boilerplates and short Best Places to Work in IT description may be used, where appropriate, in press releases referencing inclusion as an Insider Pro and Computerworld Best Place to Work in IT.

Corporate Boilerplate

About Insider Pro
Insider Pro provides its subscribers with access to in-depth journalism, exclusive research, enterprise product reviews, hands-on advice, editor-curated special reports and feature articles on topics such as AI, machine learning, cloud platforms, analytics, network security, cyber threats, IoT, tech careers and much more. Insider Pro is published by IDG Communications, Inc. Company information is available. at www.idg.com.

Follow Insider Pro on Twitter: @InsiderPro_IDG #BestPlacesIT
Follow IDG on Twitter: @IDGWorld
Follow Computerworld on LinkedIn

About Computerworld
Computerworld is the leading technology media brand empowering enterprise users and their managers, helping them create business advantage by skillfully exploiting today's abundantly powerful web, mobile, and desktop applications. Computerworld also offers guidance to IT managers tasked with optimizing client systems—and helps businesses revolutionize the customer and employee experience with new collaboration platforms. Computerworld's award-winning website (www.computerworld.com), strategic marketing solutions and research forms the hub of the world's largest global IT media network and provides opportunities for IT vendors to engage this audience. Computerworld is published by IDG Communications, Inc. Company information is available www.idg.com.

Follow Computerworld on Twitter: @Computerworld #BestPlacesIT
Follow IDG on Twitter: @IDGWorld
Follow Computerworld on LinkedIn
Follow Computerworld on Facebook

About the Best Places to Work in IT list
The Best Places to Work in IT list is an annual ranking of the top 100 work environments for technology professionals by Insider Pro and Computerworld. The list is compiled based on a comprehensive questionnaire regarding company offerings in categories such as benefits, career development, training and retention. In addition, IDG conducts extensive surveys of IT workers, and their responses factor heavily in determining the rankings.

Approval Process
Please use the information in this package to help craft your release, including the quote from Kate Hoy. Please note that the quote may not be changed or edited. Your release does not need to be approved; however, if you have any questions prior to your distribution, please reach out to Lynn Holmlund.

All costs associated with the writing, issuance and distribution of press releases are the responsibility of the organization issuing the release. Insider Pro and Computerworld reserve the right to deny selected organizations the ability to incorporate references to the Best Places to Work in IT and/or Insider Pro and Computerworld in press releases and marketing material.

 

Template Press Release

Contact

[Contact Name]
[Company Name]
[Phone Number]
[Email]

FOR IMMEDIATE RELEASE

IDG Insider Pro and Computerworld name [Company name] to 2021 list of 100 Best Places to Work in IT.

DATELINE - July 12, 2021 – IDG's Insider Pro (https://www.idginsiderpro.com) and Computerworld (http://www.computerworld.com) announce [Company name] as a 2021 Best Places to Work in IT. This award recognized the 100 top organizations that challenge their IT staffs while providing great benefits and compensation. Organizations will be included in coverage on IDGInsiderPro.com and Computerworld.com along with results from the 2021 Best Places to Work in IT survey.

[Company Quote]

[Unique facts about company's IT practices] 

“Despite the overwhelming obstacles the pandemic has created for many businesses, IT has managed to thrive and in fact, become more essential in the workplace. Attracting and retaining top IT talent to research, deploy and maintain technology has never been more critical,” said Kate Hoy, editor of IDG’s Insider Pro. “Companies that have earned a spot on the Insider Pro and Computerworld 2021 Best Places to Work in IT list have been able to foster nimble and flexible work environments – while continuing to keep competitive compensation and benefits steady. Additionally, they foster a spirit of diversity, social responsibility, training and innovation.”

About the Best Places to Work in IT
The Best Places to Work in IT list is an annual ranking of the top 100 work environments for technology professionals by Insider Pro and Computerworld. The list is compiled based on a comprehensive questionnaire regarding company offerings in categories such as benefits, career development, training and retention. In addition, IDG conducts extensive surveys of IT workers, and their responses factor heavily in determining the rankings.

(Insert your company's "motherhood" paragraph here)

About Insider Pro

Insider Pro provides its subscribers with access to in-depth journalism, exclusive research, enterprise product reviews, hands-on advice, editor-curated special reports and feature articles on topics such as AI, machine learning, cloud platforms, analytics, network security, cyber threats, IoT, tech careers and much more. Insider Pro is published by IDG Communications, Inc. Company information is available. at www.idg.com.

Follow Insider Pro on Twitter: @InsiderPro_IDG #BestPlacesIT
Follow IDG on Twitter: @IDGWorld
Follow Insider Pro on LinkedIn

About Computerworld
Computerworld is the leading technology media brand empowering enterprise users and their managers, helping them create business advantage by skillfully exploiting today's abundantly powerful web, mobile, and desktop applications. Computerworld also offers guidance to IT managers tasked with optimizing client systems—and helps businesses revolutionize the customer and employee experience with new collaboration platforms. Computerworld's award-winning website (www.computerworld.com), strategic marketing solutions and research forms the hub of the world's largest global IT media network and provides opportunities for IT vendors to engage this audience. Computerworld is published by IDG Communications, Inc. Company information is available www.idg.com.

Follow Computerworld on Twitter: @Computerworld #BestPlacesIT
Follow IDG on Twitter: @IDGWorld
Follow Computerworld on LinkedIn
Follow Computerworld on Facebook

 

Note: All product and company names are trademarks of their respective organizations.